by Jonathan Skillings
October 9, 2008 9:08 PM PDT

Maybe it's advice he heard from a career counselor at Harvard and took to heart: Do what you love, and the money will follow. For now, what Mark Zuckerberg wants most for Facebook is to see it grow and grow and grow some more, without too much fretting over the bottom line.

In an interview with a blogger for the German newspaper Frankfurter Allgemeine Zeitung, Facebook's co-founder and CEO minced no words on the matter: "Growth is primary, revenue is secondary." Of course, it could be less a philosophical matter than a practical one for a site that's still sketching out its plans for making money to match its popularity.

And bless his heart, even in a tanking global economy, Zuckerberg suggests there's plenty of time for that. He elaborates: But what every great Internet company has done is to figure out a way to make money that has to match to what they are doing on the site. I don't think social networks can be monetized in the same way that search did. But on both sites people find information valuable.

I'm pretty sure that we will find an analogous business model. But we are experimenting already. One group is very focused on targeting; another part is focused on social recommendation from your friends. In three years from now we have to figure out what the optimum model is.