By Chris Chase
Aug 12, 2008 9:23 am EDT

Spain's Olympic basketball team posed for an advertisement prior to the Games which appears to show all its players slanting their eyes, a move that could offend its Olympic hosts in Beijing. The ads, for a Spanish courier company, appeared in the Spanish-language newspaper La Marca.

As the uproar over the picture has grown today, more information about the advertising shot has come to light. The ad was sponsored by a Spanish courier company, Seur. Spain's team, ironically, also is sponsored by Li-Ning Footwear, a Chinese company founded by Li Ning, the final torchbearer who was hoisted along the top of Beijing National Stadium during the Olympic Opening Ceremony finale.

The Spanish-language paper El Mundo has a piece debating whether the ad was racist that basically calls out the British press for trying to smear Spain's good name. But they miss the point. Whether the picture was made in good fun is irrelevant. It was a ridiculous idea that was bound to upset a lot of people. It's baffling that nobody involved in the picture -- from the photographers to the players -- even seemed to consider that this ad would be looked at negatively.

Did it not occur to somebody that it might not be a good idea to mock a large portion of the continent before the world's largest athletic competition that, by the way, happens to take place on that continent. Were they not aware of an invention called "the Internet" that allows pictures taken in Spain to be transmitted all over the world for the eyes of everyone?