PC Gaming Alliance debuts
By Tor Thorsen
February 20, 2008, 8:54 AM PST

SAN FRANCISCO--With consoles increasingly intruding on such hallowed ground as the real-time strategy genre, many PC gamers have adopted something of a siege mentality. This defensive attitude is also apparently afflicting hardware manufacturers and software publishers, a number of which on Monday announced the formation of the PC Gaming Alliance.

The first body ever formed solely to promote the PC gaming industry, the PCGA is a nonprofit organization dedicated to "driving coordinated marketing and promotion of PC gaming...and creating forums for member companies to cooperate on solutions to challenges facing the PC gaming industry, such as hardware requirements and antipiracy."

Said member companies include PC hardware manufacturers Acer-Gateway, Dell-Alienware, Intel, and Advanced Micro Devices. AMD also owns ATI, a leading manufacturer of PC graphics cards, whose chief rival, Nvidia, is also on the PCGA board along with PC game peripheral company Razer USA. Rounding out the list are game developer Epic Games and the biggest third-party publisher on the planet, Activision.

Ironically, the maker of one of the consoles being blamed for cutting into the PC's market share is also on the PCGA's board. After spending billions on launching and promoting the Xbox 360, Microsoft has joined the board as part of its reinvigorated PC gaming initiative, Games for Windows.

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