by Ed Bott
October 6th, 2008 @ 11:28 am

Over at JKOnTheRun, James Kendrick uncovers a fascinating statistic originally published in Laptop Magazine:

Andy Tung, Director of US Sales for MSI … told Laptop that their experience shows that netbooks with Linux are returned four times more often than those with Windows XP. This would indicate what others have already noted, many consumers pick up the cheaper systems and then realize that the Linux system is not what they are used to so they return it.

And this is for a product that is targeted at early adopters who are far more technically sophisticated than average; the MSI Wind is a tiny, dirt-cheap portable PC that has been selling like gangbusters to the digital elite and gadget freaks since its launch in June. I would assume that this audience would be more forgiving of rough edges and usability gotchas than more mainstream PC buyers. This comment by MSI’s Andy Tung from the original interview highlights the uphill struggle that PC makers have when dealing with Linux:

Our internal research has shown that … the main cause [of the higher return rates for Linux-based machines] is Linux. People would love to pay $299 or $399 but they don’t know what they get until they open the box. They start playing around with Linux and start realizing that it’s not what they are used to. They don’t want to spend time to learn it so they bring it back to the store.