
By Jacqui Cheng
August 07, 2008 - 01:30PM CT
Believe it or not, some Internet users still don't use a search engine during the course of a typical day. That number is shrinking, however, according to new data from the Pew Internet & American Life Project. Almost half of all Internet users today use a search engine on an average day—a number that has increased from only a third of Internet users in 2002.
The trend may seem predictable, but it also means that there's still plenty of room for Google and its competitors to grow. The demographics of your typical search engine user are like those of many Internet-based services. Those who search on a daily basis tend to either have a college degree or have completed some college, come from households with an income higher than $50,000 per year, and have broadband at home.
The numbers are weighted slightly more toward men (53 percent versus 45 percent women) and toward the younger crowd, although the numbers for those over 50 are not tiny. After all, where would our parents and grandparents be without "The Google?" Pew points out that the variable most strongly correlated with search engine use is having a broadband connection—as more US homes get access to broadband, more users are willing to turn to the Internet (and thus to search engines) in order to find information.
One of the other reasons for rising numbers is that more sites are including a site-specific search engine as part of their site designs. "With a growing mass of web content from blogs, news sites, image and video archives, personal websites, and more, Internet users have an option to turn not only to the major search engines, but also to search engines on individual sites, as vehicles to reach the information they are looking for," writes Pew.