
Yahoo hopes developers don't pass 'Go'
By Ina Fried
January 7, 2008 11:19 AM PST
Updated at 12:10 p.m. to include potential Yahoo Mail features. LAS VEGAS--Yahoo is hoping to prove it can be as mobile and open as its rivals. As expected, Yahoo CEO Jerry Yang used his speech at CES to announce several mobile efforts including a redesigned mobile home page and a beta of Yahoo Go 3.0, which is open to widgets created by outsiders.
However, for those in the crowd hoping to see the new face of Yahoo, he apologized. "It's still the same old face," he said pointing to his head. But, he said, he has learned a few things since he started the company. "I think it is time to get Yahoo yodeling again," he said. The goal, he said, is the same as in the early days--to make Yahoo the starting point on the Internet. But he said the world is far more open, social and mobile.
"We're already the home page for hundreds of millions of people." Yang and Marco Boerries, executive vice president for Yahoo's Connected Life unit, showed off the new Yahoo Go complete with a lot of eye candy, including an animated user interface and mobile Flickr and maps applications.
Yahoo is hoping its reach will woo developers to write widgets using its XML development environment, dubbed Blueprint. In its early beta form Yahoo Go 3 will run on 30 devices, but the company will move to reach the more than 300 devices that can run Yahoo Go 2.0.

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