In the DVD war over HD, most buyers are sitting it out
By Eric A. Taub
December 31, 2007, 1:30 PM

What if nobody wins the high-definition DVD format wars? That increasingly looks to be the situation for the next-generation DVD technology, which is available to consumers in two incompatible formats.

A little more than 18 months after their introduction, the two systems--Blu-ray, developed by Sony, and HD DVD, from Toshiba --have sold around 1 million stand-alone players combined. Both sides promote their technologies, their movie studio allies and the growing list of movies available in the new formats.

Yet neither has a clear advantage, either in terms of technology, number of movies or, increasingly, the price of the equipment. According to data from Adams Media Research, 578,000 HD DVD and 370,000 Blu-ray machines will be sold by the end of this year.

The winner of the format wars could be determined by which company has the most content, in the same way the VHS-Betamax VCR war was decided. But both formats offer about 400 movies. Studios allied with the Blu-ray camp include Columbia, Disney, Fox, Lionsgate, Miramax, New Line and Sony.

CNET News/The New York Times
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