Webmasters!! - Check out Google Website Optimizer
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Webmasters!! - Check out Google Website Optimizer
Website Optimizer is perhaps the best tool I've seen Google unveil for Adwords users (and/or webmasters) in a long time. This tool is incredible.
Anyone who runs a business website knows you have two pages that are more important than anything else. Your lead page (page where you're trying to sell something) and your conversion page (the page they see after a sale). The most important is, of course, the lead page.
Google's Website Optimizer allows you to create various combinations of images, text, and wording for lead pages. Why would you want to do this? Simple... because you probably don't know which combination works best (unless you're psychic).
Google's Website Optimizer will rotate the various elements for your lead page using javascript, and it will track the results for you. It will tell you which elements, combined or separate, provide the best mix for sales on your lead page.
This is a dream come true for webmasters who haven't been able to figure out exactly what wording, or what images, were best for their lead pages.
Now... you can find out, and stop the guessing.
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We should and likely will give this a try here on PRO with a few items, like registration, etc.
"Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline." - Jim Collins
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