Why get a netbook when you can have a 'low-cost small notebook PC'?
By Eric Lai
June 3, 2009
Microsoft Corp. on Tuesday launched the latest version of its Windows operating system for computing gadgets while quashing speculation that it will port Windows 7 over to ARM-based netbooks.
For Microsoft watchers and haters, however, that news was overshadowed by some of the company's trademark clumsy marketing-speak.
Instead of the Intel-invented term netbook, Microsoft wants to introduce the term "low-cost small notebook PC," said Microsoft OEM division corporate vice president Steve Guggenheimer during a speech Tuesday at the Computex trade show in Taiwan. Guggenheimer said "low-cost small notebook PC" (LCSNPC) is more accurate.
This isn't the first time Microsoft has tried to foist an unwieldy term upon the netbook market. Last year when it began allowing PC makers to install Windows XP on netbooks, it referred to them as 'ultra low-cost PCs,' or ULCPCs. That failed to catch on beyond Microsoft's technical literature.
More snark at:
# Microsoft wants to rename netbooks with absurd five-word phrase
# High Cost Large Notebook PC coming next?
# Another example of Microsoft's branding magic
Complete article at: Computer World
"The great majority of mankind are satisfied with appearances, as though they were realities, and are often more influenced by the things that seem than by those that are." - Niccolo Machiavelli