Xbox alive with family content
By David Ward
Oct 23, 2007

Microsoft on Monday announced deals with Warner Bros. Entertainment and Nickelodeon to make more than 100 family-friendly TV episodes, ranging from Looney Tunes classics to "The Backyardigans," available on Xbox Live for the first time.

The content deal came as Microsoft also unveiled a new version of the Xbox 360, dubbed Arcade, priced at $279 and bundled with five games, including "Pac-Man Championship Edition," "Uno" and "Feeding Frenzy."

Both moves are designed to better position the Xbox 360 and Xbox Live service as mass-market entertainment, and Xbox 360 global product manager Aaron Greenberg said they will be backed by a major marketing campaign aimed at families this holiday season. "We think this is great for families because in addition to games, DVD movies and music, we can provide all this on-demand entertainment as well," he said.

Warner Bros. said more than 50 Looney Tunes episodes featuring such characters as Bugs Bunny and Daffy Duck will be on-demand on Xbox Live for the equivalent of $1.50 for an standard-definition download and about $1.75 for high-definition versions. Ten episodes will be available in Spanish.

The Hollywood Reporter
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